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An exciting opportunity for a Marketing Automation role with a world-renowned financial media group based in central London.

A leading, independent financial media group is looking for a Marketing Automation Manager to join their expanding team. You will be responsible for a variety of marketing automation projects to help improve campaign effectiveness and to drive the core business goals.

Key Responsibilities of the Marketing Automation Manager:

  • Support data segmentation and list cutting to help with campaign optimisation.
  • Provide recommendations and insights about marketing performance to improve key metrics such as conversion rates and deliverability.
  • Improve marketing effectiveness to drive the core business goals of increases in revenue from online subscriptions and offline customer interactions.
  • Liaise with marketing/digital/data teams regularly to review campaign results across all brands to help develop best practice email strategies.

Key Skills and Experience of the Marketing Automation Manager:

  • Knowledge of CRM systems that manages a Marketing database platform.
  • Can demonstrate and articulate a full understanding of marketing processes from planning through executing through analytics.
  • Demonstrates advanced audience segmentation capabilities.
  • A good understanding of the importance of data quality within marketing and how this is achieved.
  • Clear operational understanding of dotmailer and Sailthru and its capabilities to maximise segmentation and targeting efficiencies.

If you are innovative thinker, enthusiastic, quick thinking with a strong attention to detail, then please apply.

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