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Description

Responsibilities

Marketing

  • Plan and deliver a Marketing Strategy that integrates with the organisation's Strategic Plan.
  • Plan and execute Marketing campaigns in line with agreed objectives.
  • Act as the link between commercial and fundraising teams, ensure communications are timely and consistent, in line with agreed brand guidelines.
  • Manage the production and execution of all offline and online communication.
  • Take ownership of the organisation's social media presence.
  • Take overall responsibility for the website content ensuring relevant and impactful. Strive to make it best in class.
  • Manage all website development and updates for three geographical zones.
  • Provide management, guidance and support to the Digital Marketing Officer and the PR & Events Officer.
  • Conduct regular one-to-one's and manage performance through objective setting and the appraisal process.
  • Research, make recommendations and implement wider marketing strategies not already being utilised.
  • Provide a proactive and creative approach to new ideas.
  • Develop the Marketing annual budget for approval; preparation of periodic management reports tracking performance against budget; accountable for delivery marketing expenditure within budget.
  • Assure standard language, look and feel to all communications.
  • Provide advice/support/guidance to other members of the team sharing knowledge and experience and assist with other tasks and/or projects as may reasonably be required.

Sales Operations

  • Use market insights to generate, manage and process new leads in target sectors (corporate, educational, charitable and governmental)
  • Provide support to the sales team throughout the sales process by managing, and continuously improving, our repository of resources:
    • Sales discussion support tools
    • Presentation materials
    • Proposal documents
    • Commercial parameters
    • Draft contracts
  • Provide pricing and contractual support throughout the sales process.
  • Manage sales knowledge and insight, improving our effectiveness and winning business in each target sector
  • Work with the Business Support Officer to ensure that the CRM is integrated and robust and meets the organisation's needs; provide training on relevant aspects of CRM as required to drive adoption
  • Implement processes to ensure CRM data is clean, accurate and complete. Report effectively, ensuring that the leadership team can respond to market challenges and continue to drive revenue.
  • Oversee customer complaints, responding where escalation requires. Ensure feedback is reported on, issues addressed and that positive feedback is shared with the marketing team as appropriate.

Role is managed by:

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