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This vacancy has now expired.

Description

Marketing

  • Develop and implement marketing and communication plans to support the activities of across all departments

  • Implement all marketing and membership communications activity
  • Actively identifying opportunities to support the development of new activities/products that will meet members and customers' needs
  • Overseeing the analysis of market trends and developments and make recommendations as to how the membership body could develop new products or amend the existing product portfolio.
  • Act as a brand guardian ensuring all marketing and communications activities are consistent, on brand across all internal and external channels.
  • To work with the business areas to develop and maintain resources to support and engage members and customer, and to communicate products, services and benefits
  • Ensure the performance of the membership and marketing function is monitored, adjusted and developed so that it continually provides a high standard of service to all relevant stakeholders, resulting in enhanced engagement levels, retention and income

Membership Engagement

  • Working with the Director of Engagement and Head of Membership to support members at all stages of their career.
  • Support the implementation of the organisation wide membership engagement plan
  • Ensure that membership communications at all touch points within the membership journey or as part of a non-member relationship, remain relevant and up to date.
  • Represent the College at events and exhibitions, building networking opportunities and business partnerships

Role is managed by:

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