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Description

A leading Marketing Agency is looking for a Market Insight Analyst to join their innovative office, based in Reading. You will be responsible for redefining the company's database, creating clear and concise reports and providing insights on the performance of each campaign.

Key responsibilities of the Market Insight Analyst:

  • Creation of easy to digest reports
  • Creation of repeatable and automated reports
  • Create insightful reports in order to improve and target poor performance
  • Produce profiles and provide highly targeted segments for key campaigns to drive higher performance
  • Adhoc reporting to support Campaign Delivery team
  • Query and process marketing data insights

Desired skills and experience of the Market Insight Analyst:

  • Experience in B2B Market Insight
  • Experience of Tableau or similar cloud based MI tool
  • Experience of SAS/SPSS or similar
  • Self-driven and excited by data
  • Can work to tight deadlines and multiple projects
  • Able to demonstrate an analytical, accurate and methodical approach to work
  • Currently or recently worked at Marketing Agency as an analyst

Role is managed by:

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