Lead Marketing Strategist

A leading retail financial services business based in the heart of Nottingham is looking for an enthusiastic marketing manager to join their talented and collaborative team. Reporting to the Customer Value Manager, your objective will be to deliver on-going customer value through data driven marketing strategy and planning.

Your responsibilities will include:

• Deliver marketing recommendations focused on increasing revenue from existing customers
• Working closely with the analytics team to translate customer data into simplified and understandable insights and recommendation
• Develop and deliver a customer strategy using customer data and analysis
• Develop opportunities to upsell and cross sell to existing customers to increase the customer value for the business
• Develop direct marketing initiatives based on customer findings, data analysis and CRM solutions
• Line manage the marketing strategist, mentor and work closely to deliver marketing strategies
• Work alongside the wider team to drive and deliver meaningful data driven insights, ensuring all evaluation is measurable

Ideal requirements:

• Educated to a degree level in business, marketing or CIM qualified or equivalent
• Proven experience in a strategic marketing role ideally within financial services or retail
• Experience in data-driven direct marketing, loyalty and CRM solutions
• Experience of evaluating data to drive effective marketing strategies
• Strong numerical and analytical skills
• Line management experience is advantageous
• Knowledge of data mining and segmentation techniques
• An enthusiastic and driven attitude

You will have the opportunity to join a social and collaborative team in a successful brand that values employees and offers career progression opportunities. If you have strong marketing strategy experience and looking for the next step in your career, we'd love to hear from