Interim Retail Digital Marketing Manager

An exciting opportunity has arisen for an Interim Retail Digital Marketing Manager to join a London based luxury retailer.

Main responsibilities:

• Creation and managing of the ongoing 'test & learn' plan for all digital activity
• Close working relationship with content managers, social media team and online trading manager to feed back all learning and refinements into BAU
• Optimising customer experience across key platforms
• Analysing conversion, online behaviour and reporting back on website analytics
• Managing the performance of agency's on-going PPC, Affiliate, SEO, Paid Social and Display campaigns
• Management of key digital initiatives across the wider business e.g. Fragrance Profiling and Gift Finder
• Management of key ecommerce initiatives / roadmap e.g. Click & Collect, sameday delivery, gift cards
• Managing the performance of agency's on-going UX and CRO campaigns
• Setting achievable goals including increasing click-thru and conversion rates and decreasing cost per acquisition
• Analysing web traffic and increasing the visibility of the website

Required skills and experience:

• Proven track record of working in-house for e-commerce retail websites
• Significant experience in eCommerce / merchandising management
• Knowledge of SEO
• Proven record of managing performance / media agencies
• Ability to assess customer traffic and behaviour, and improve the user experience
• Experience with Email Service Provider platforms and Content Management Systems advantageous
• Proficiency in Google Analytics
• Experience of DoubleClick Campaign Manager advantageous
• Extremely data driven, analytical and commercially aware attitude
• Retail client-side luxury, beauty & fashion experience desired