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Description

A great opportunity for an Interim Product Marketing Manager to join a global foreign currency exchange organisation.

Over the last few years this organisation has been on a journey to transform its business. We have broadened our focus to working with our members and the wider financial community to develop and deliver a broader range of products and services outside of our core settlement service. We are looking for an experienced product marketing manager to work closely with the communications and product management teams to develop go-to-market propositions for our suite of products.

It is important to note that B2B Financial Services experience will likely be a pre-requisite for this role.

Experience:

  • Analyse competitive landscape and create marketing plans/positioning to support the product strategy
  • Create go-to-market propositions for new products and enhance current marketing activity, where appropriate, to support existing products
  • Drive client engagement through integrated marketing campaigns
  • Create and produce sales materials, including product marketing collateral and presentations
  • Work with key internal stakeholders to secure buy-in and engagement (Strategy, Sales and Product Management teams)
  • Previous relevant product marketing experience in a B2B financial services environment
  • Experience of generating go-to-market propositions
  • Ability to understand competitive landscape and create prospect personas
  • Experience managing and implementing campaigns across multiple communication channels

Skills:

  • Comfortable moving between strategic development and planning and execution
  • Proven stakeholder management skills
  • Copy writing and content creation
  • Excellent organizational and project management skills
  • Advanced MS Office
  • Understanding of financial markets and the FX industry beneficial

Role is managed by:

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