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Interim Digital Marketing Manager

ABOUT THE ROLE:

You will be working closely with the digital team, agencies and marketing leadership to drive and deliver the paid media strategy for a leading Financial Services company.

  • You will define and manage paid media strategy
  • Manage large-scale PPC campaigns
  • Manage aggregator and Affiliates performance
  • Lead in the creation and execution of targeted email programmes
  • Creation and optimization of landing pages, including A/B testing to continuously improve ROI
  • Analysis and reporting
  • Contribute towards the SEO strategy
  • Optimise all PPC activity, including bid management, copywriting and competitor benchmarking

KEY SKILLS REQUIRED:

  • Commercially minded
  • KPI driven
  • Demonstrable experience in managing paid media from a commercial perspective
  • Budget management experience
  • Experience in bid management software
  • Strong analytical and reporting skills
  • A good working knowledge of key programmes
  • A sound working knowledge of the complete digital marketing mix, particularly SEO
  • Strong communication and copywriting skills
  • Experience in launching and optimizing new marketing channels

ABOUT YOU:

You will be able to deliver best digital advertising activity, providing day to day optimizations & strategy input on pay-per-(PPC), Aggregators, SEO and social advertising campaigns. You will need to have a strong commercial focus and enjoy working in a fast-paced KPI driven environment.

LOCATION:

Swindon & Remote Working

Role is managed by:

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