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Description

Do you have a retailer, travel or gaming background and a sound knowledge of performance marketing? Are you keen to work in a multichannel business with a long standing heritage?

About you

You will be responsible for ensuring the right customers are seeing the right message at the right time, with a focus on measurement and ROI. You will have the following:

  • Exceptional understanding and experience of optimising all Digital Marketing channels as well developing cross device strategies
  • Deep understanding of the latest Ad Tech/Mar Tech solutions
  • Proficient in developing cross channel audience/data strategies
  • Excellent communication and people skills, managing agencies
  • Driven and expert in delivering long term ROI
  • Able to deal with large, complex, matrix organisations with changing and competing priorities
  • An analytical mind-set, adept at numeracy and strong understanding of algorithmic attribution.

About the role

You will take the leaed on all things performance. You will:

  • Lead and deliver traffic and revenue to .com optimise all channels and levels.
  • Lead and make recommendations on using performance channels to drive footfall in store
  • Leading a culture of test and learn in all channels driving optimisation and innovation.
  • Leading the SEO, Paid Search, Affiliates and Programmatic Display channel outputs.
  • Accountable for measurement and attribution of all performance marketing activity to optimise return on investment and cost per acquisition
  • Key business partner with Marketing teams and Digital Team.
  • Setting clear objectives and development plans for direct reports and ensuring they are set up for success
  • Developing ongoing relationships with Google & Facebook

About the client

A quintessentially Britiswh brand with a great heritage, this company is stepping up their game and making their customer journey seamless.

Role is managed by:

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