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Description

The Head of Marketing will be responsible for leading and overseeing the brand, marketing and digital strategies for a leading membership organisation. The role also plays a key role in the development of a membership engagement strategy and leads on the cross-organisation implementation and analysis.

Responsibilities

  • Responsible for developing and delivering the marketing strategy
  • Oversee all marketing and membership communications activity
  • Develop a marketing strategy to maximise membership recruitment, leading a team to implement, analyse results and revise strategy accordingly.
  • Oversee and implement market research, including competitor analysis, to identify members and customer needs and to support the rationale for the development of new products and services
  • Oversee use of and lead on development of the brand
  • Continue to lead a programme of digital marketing transformation and activity.
  • Support and actively contribute expertise to membership development and engagement strategy
  • Develop and manage a segmented membership proposition that fully supports the surgical profession and members at all stages of their career, across all categories.
  • Develop and manage a structured programme of engagement and support for members and prospective members.
  • Oversee the maintenance and development of the digital offering including websites and intranet.
  • Collection of digital analytics to ensure proper evaluation of work and constant improvement.
  • Providing insight into any business or commercial opportunities that open up with a greater digital presence
  • Lead, manage and develop the marketing and digital team resulting in improved motivation and outcomes.

Experience:

  • Experience in a membership/marketing role
  • Proven track record of developing, delivering and measuring member/customer engagement
  • Proven track record of implementing digital best practice
  • Experience of monitoring metrics through using data, statistics, analytics and insight to inform and evaluate activities effectively, including
  • Experience of maintaining and increasing membership or customer's base for a similar large organisation.

Role is managed by:

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