Head of Marketing
Job Description
This vacancy has now expired. Please see similar roles below...
The Head of Marketing will be responsible for leading and overseeing the brand, marketing and digital strategies for a leading membership organisation. The role also plays a key role in the development of a membership engagement strategy and leads on the cross-organisation implementation and analysis.
Responsibilities
- Responsible for developing and delivering the marketing strategy
- Oversee all marketing and membership communications activity
- Develop a marketing strategy to maximise membership recruitment, leading a team to implement, analyse results and revise strategy accordingly.
- Oversee and implement market research, including competitor analysis, to identify members and customer needs and to support the rationale for the development of new products and services
- Oversee use of and lead on development of the brand
- Continue to lead a programme of digital marketing transformation and activity.
- Support and actively contribute expertise to membership development and engagement strategy
- Develop and manage a segmented membership proposition that fully supports the surgical profession and members at all stages of their career, across all categories.
- Develop and manage a structured programme of engagement and support for members and prospective members.
- Oversee the maintenance and development of the digital offering including websites and intranet.
- Collection of digital analytics to ensure proper evaluation of work and constant improvement.
- Providing insight into any business or commercial opportunities that open up with a greater digital presence
- Lead, manage and develop the marketing and digital team resulting in improved motivation and outcomes.
Experience:
- Experience in a membership/marketing role
- Proven track record of developing, delivering and measuring member/customer engagement
- Proven track record of implementing digital best practice
- Experience of monitoring metrics through using data, statistics, analytics and insight to inform and evaluate activities effectively, including
- Experience of maintaining and increasing membership or customer's base for a similar large organisation.
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