Head of Marketing

Head of Brand Marketing

A fantastic organisation are looking for a Head of Brand Marketing for a 12 month maternity cover. Managing a team of 4 people this person will need expertise in leadership, strategic and commercial marketing, consumer insights, digital, change management and team development.

Marketing service
- Lead the organisation's marketing team to:
o Ensure the development and execution of marketing strategies and tactical plans to support delivery of objectives and growth plans for our programmes
o Develop a clear messaging architecture to ensure impact and coherency of marketing messages across all key audiences
o Be a champion for our programmes and the impact it has
o Lead strategic relationships with key external stakeholders
o Build strong, trusting and collaborative relationships with the heads of department (especially the head of communications) and other key stakeholders in the programme teams to support all of the above

Brand service
- Raise the profile of the organisation externally to support the organisation's strategic objectives, mission and vision through:
o Building and executing a cohesive and impactful digital strategy
o Working closely with the head of communications to ensure optimal representation of the brand through all external communications
- Further embed internal engagement, understanding and use of the brand and brand resources. As part of this work, co-develop and launch new organisational values with the head of communications and head of talent, learning and culture
- Both externally and internally, manage and maximise the value of the organisational brand on an ongoing basis:
o Ensure the successful long term development of the brand, in line with the needs of our target audience and the organisation's strategic objectives, mission and vision
o Ensure brand guardianship; evolve brand guidelines as necessary, provide brand direction to strategic campaigns; develop messages for internal and external audiences
o Monitor engagement with and the impact of the organisational and programme brands