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Description

A new role has been created or a skilled Head of Marketing to join a leading London based Life Insurer, to drive the brand forward and manage a small team of dedicated and enthusiastic marketers. Based in impressive offices in the heart of London the Head of Marketing will have prior experience in acquisition marketing and ideally significant exposure to TV advertising & metrics.

Other key duties include :

- Create a full through the line acquisition strategy

- Deliver all direct and brand communications across all media channels

- Oversee and implement integrated marketing and communications campaigns

- Development of existing TV and advertising campaigns

- Manage execution of TV production (in conjunction with 3rd party suppliers)

- Coach and mentor team members

This is a high calibre Head of Marketing opportunity with significant P&L responsibility reporting into a passionate and thoughtful CMO who is already reaping the rewards of driving the brand.

Role is managed by:

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