Head of Growth Marketing
Job Description
This vacancy has now expired. Please see similar roles below...
An offshoot of one of the world's largest supply chain network orchestrators based in Hong-Kong is looking for a Head of Growth Marketing, working remotely. That startup was founded to create digital ventures that will transform the supply chain and retail industries.
They are looking for a senior product-led Head of Growth Marketing to drive growth as they go from 0-1 with their latest digital venture. You will own, implement and scale their product-led strategy for a new start-up B2B SaaS Fashion Collaboration App as they go-to-market.
Key Responsibilities
- Design and develop a growth marketing strategy in conjunction with the leadership team for B2B SaaS start-up
- Plan, execute and measure data-driven product-led marketing campaigns and experiments that acquire users and create revenue/upsell opportunities
- Investigate and test new channels to acquire users and communicate with our existing users, including community building, ambassador programs and power-user engagements
- Conceive and execute on a wide range of content to drive awareness, education and engagement of both new and existing users
- Manage all social media platforms (inc. SEO) and drive content creation
- Partner closely with our Product, Engineering and Design teams to identify and execute experiments with our product
Key Skills & Experience
- Passion for great user experience and creating data-backed programs as they drive self-service/low-touch adoption and growth
- Previous Marketing experience in a B2B SaaS environment building communities
- Product-led growth marketing experience, specifically in a freemium to paid model
- A track record of rapidly scaling strategies and experiments that drive user acquisition in a 0-1 environment
- Understanding of B2B Marketing automation and measurement systems, and a passion for no-code tools
- Experience collaborating with Product, Engineering and Design teams
- Strong interpersonal skills and the ability to influence and motivate
- Ability to adapt quickly
- A love for data and strong analytic skills will the ability to analyze business performance metrics, KPIs and pivot where the data is telling you to
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