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Demonstrable skillset and mind set required to succeed:

  • Previous responsibility for driving digital initiatives within a programme of change as well as Business As Usual
  • Ability to continuously monitor response and engagement rates, making recommendations as appropriate
  • Accountability for leading and delivering digital marketing strategy and plans across all areas and channels (website, CRM, online content, social media, tech stack) of the business
  • Able to provide digital thought leadership
  • Analysis and monitoring of digital activity to ensure optimal usage of all channels
  • Strong relationship management skills: ability to work with an array of internal stakeholders and external third parties. Acting as subject matter expert and partner is ensuring optimal delivery.
  • You will have a forward thinking approach to the ongoing development of the digital marketing strategy. This is a newly created role, there is scope for the person to influence the ongoing evolution of this post and their contribution to the organisation.

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