Head of Digital

I'm recruting for a digital leadership postion within a B2C online company based in Borehamwood.

This is a unique opportunity where you will be responsible for rolling out a new product.

The scope includes oversight of all customer acquisition, retention and analytics. The role involves the management of content & design across all digital channels to deliver best in class advertising and UX whilst achieving demanding targets relating to sales, premium income, search and social media/PR performance. The role also covers CRM from a database and customer journey perspective.

Key highlights of the role

• Formulate, develop & manage the marketing plans to achieve annual and profit targets within a marketing budget in excess of £1m.
• Be a key member of the senior management team driving the development and growth.
• Full line management responsibility
• Manage relationships with key decision makers
• Support review and development of database and data management systems
• Plan and manage 'best in class' content & design of the websites as well as social and mobile
• Develop and manage appropriate tracking and reporting metrics Ensure accuracy and compliance of all online and offline marketing materials.

Experience

• Significant experience with traditional Digital Marketing mix; including acquisition channels, retention and analytics
• Experience in managing UX/Design/web builds teams
• Significant experience of multi-channel marketing particularly within digital channels
• Knowledge of UX and online conversion optimisation techniques
• Excellent negotiation, presentation and relationship management skills along with demonstrable success in being able to lead and influence

The right candidate will have a B2C retail background with digital expertise. You would have experience in processing large amounts of data and managing a team.