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Description

A top Publishing and Events company is currently looking for a Head of Data to define and own the data strategy.

The successful person will be working with complex customer data as well as managing a small team. The Head of Data will also create best practice data governance while segmenting data strategy across events and subscriptions.

Key Responsibilities

  • Transfer the data and analytics section of the business into a profit centre
  • Experience in segmenting data to understand customer behaviour
  • Streamline segmentation process
  • Experience in the best practice in reporting on subscriptions increase retention
  • Introduce ongoing data enhancement
  • Identify new segments of data to identify opportunities
  • Build automated marketing platforms

Skills/Experience

  • Experience working in B2B data in a senior role
  • Proven experience managing agencies
  • Ideally worked in a subscriptions and events business
  • Worked with complex customer data and with email, CRM and Automation platforms
  • Highly skilled with excel, SQL, predictive modelling, data profiling and segmentation
  • Line management experience

Role is managed by:

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