Marketing leader for a global consultancy to promote digitalisation and digital-first thinking both internally and to clients as a service line and philosophy.
A venerable global consultancy has created a position for a forward-thinking, commercially-minded marketeer to raise awareness, perception and engagement of the firm's approach and adoption of digitalisation across all its practices in dual internal and external spheres. You will need to have taken a innovative digital/technology proposition to market in a business with intelligent and challenging stakeholders.
Develop a marketing plan with the Practice Leader based on business objectives and ambitions
Review new propositions and advise on appropriate marketing and business development tactics
Competitor research, analysis and monitoring
Planning and implementation of client strategies - identifying key clients, developing client plans and analysing progress
Build the company's global profile: identify and target key influencers, handle press and media relations, deliver award submissions, secure high profile speaking slots, create impactful thought leadership programmes, devise and position a digital forum, develop alliance marketing programmes with selected collaborators
Design and deliver digital marketing campaigns
Develop and implement a cohesive internal communications programme to equip all staff with the messages and confidence to tell and share the Digitalisation narrative
Degree-qualified with proven campaign strategy and management experience from a technology, professional or financial services, or built environment firm
You will ideally have promoted a digital product, service line or transformation programme internally and externally
Good commercial awareness, influential with stakeholders, with excellent communication and organisational skills
You will want to deliver brilliant marketing, put simply