Global Marketing Lead - Capital Markets

Strategic, highly-accountable marketing leadership role with an ambitious international financial services firm focused on driving their capital markets service and client growth.

Remit Overview

Global:

• Proactively drive, develop and implement the global financial services marketing plan
• Collaborate with the wider team to drive all the key initiatives from the global marketing strategy in the marketing plans and take the lead on key initiatives where relevant
• Create a comprehensive suite of marketing collateral and assist in the preparation larger new business pitches and proposals
• Identify, organise attendance and attend relevant service line conferences, events and industry associations and develop ideas for service line events
• Build relationships with sector media, work with the service line head and other key individuals to identify PR opportunities whilst managing execution through the PR agency
• Identify opportunities to promote the Capital Markets division through social media and work with the team to drive a digital agenda
• Take ownership for the microsite and create innovative solutions to drive traffic
• Take care of, and establish, good relationships with all suppliers, team mates and clients
• Provide innovative ideas on how to improve the efficiency of daily tasks
• Create the annual global service line marketing plan and budget in conjunction with service line directors

UK:

• Take responsibility and lead the marketing for the UK business for Capital Markets and other client groups
• Collaborate with the local MDs and directors and help drive key cross-sell and internal communication initiatives
• Help other service lines and the wider group with their UK-based initiatives

Profile

• Experience as a hands-on marketing manager in the financial or professional services industries, with some exposure to strategy useful
• Cultural tact, and ability to form and maintain highly effective working relationships in an international environment
• Excellent communication skills and presentation
• Experience in a global company ideal