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An exciting opportunity has arisen for a Marketing Automation specialist to join the marketing team at a Global Life Sciences Company.

Working in the Microbiology division you will support the eMarketing Manager, contributing to the email marketing campaign strategy.

Marketing Automation Specialist Responsibilities:

  • Work with marketing teams to create and execute marketing automation campaigns that support their marketing objectives.
  • Build new and update existing marketing automation programs in Eloqua, including, but not limited to, program design, email creation, landing page creation, configuration, testing, deployment and analysis.
  • Ensure appropriate review and approval of Eloqua campaign assets prior to launch.
  • Maintain Eloqua campaign calendar.
  • Act as primary Eloqua administrator and maintain data quality in the database, and support alignment with CRM system.
  • Build and maintain HTML templates for emails, landing pages and forms.
  • Segment and leverage the marketing database for efficient and effective campaign targeting.
  • Coordinate with other eMarketing colleagues to ensure integration with web content and analytical tracking.

Marketing Automation Specialist Skills/Experience:

  • Bachelor's degree in marketing, digital marketing or related discipline preferred
  • Experience using Eloqua at an administrator level including data management
  • Experience of developing automated campaigns and content to drive engagement
  • CRM experience
  • Working knowledge of HTML and CSS
  • High attention to detail, organization skills, and ability to multi-task to meet deadlines
  • Excellent written English
  • Responsive team player

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