Global Marketer - Analytics & Business Intelligence Subscription
Job Description
This vacancy has now expired. Please see similar roles below...
New global role to drive leads and subscriptions for the analytics and intelligence product suite alongside brand awareness for a leading consultancy.
A global consultancy specialising in risk management has identified an opportunity to increase interest and ultimately subscriptions to their online tools, as well as promote related consulting services. The firm has a world-class group of analysts, strong values and takes good care of the welfare and development of its employees.
You will have both hands full in this role which at the core involves taking ideas and shaping them into engaging campaigns. A strategic approach will be important to ensure the right impact is achieved with the various global audiences. You will need also to ensure relevant and timely management information is delivered around your major projects and take responsibility for metrics and ROI across all internal and external initiatives.
Remit Overview:
- Lead on marketing key components of the online solutions and consulting businesses
- Work with business heads and account managers to understand commercial and branding requirements
- Create go-to-market strategies that have impact and differentiation in a competitive and global marketplace
- Create and run compelling and integrated campaigns that target key audiences to generate and nurture quality leads
- Be responsible for content creation, working with our specialists to capture their expertise and insights while strongly messaging the value proposition
- Work with our Global Marketing Team to develop and execute campaigns
- Track, measure, analyse and refine program activities
- Provide both qualitative and quantitative analysis and work with our account management functions to ensure they are driving value from your marketing efforts
- Improve CRM data for improved targeting
Knowledge, Skills and Experience:
- Extensive experience at a mid-senior level in marketing, ideally from a data-driven firm or strategy house
- Track record of working with strong B2B brands and a complex product/services mix
- Demonstrable skills in writing high quality content
- Proven experience in taking new products to market
- Demonstrable expertise in both digital and traditional marketing techniques
- Experience of working in complex organization with multiple stakeholders
- Advanced software skills - Microsoft Office
- Excellent written and verbal communication skills
Desirables:
- Interest in international affairs
- Product marketing experience
- Solid experience with content management systems, email marketing tools and online registrations sites
- Basic understanding of html helpful
Qualifications & Traits
- Degree, or equivalent standard, in Marketing, Communications, Business or a related field
- Responsible and accountable for decision-making within a team or department
- Makes decisions which drive high performance and meet client needs
- Acts decisively and makes tough decisions even when under pressure
- Understands and translates key drivers and capabilities for business and team performance
- Develops effective global relationships to leverage performance and capabilities, and knows the right collaborations to ensure the best possible outcome for sustainable and authentic relationships
- Sets and communicates clear direction for teams to deliver work in line with global goals and objectives
- Persuades and influences others to achieve results
- Demonstrates a flexible approach
Related jobs
Salary
£30000 - £40000 per annum
Location
London
Job Type
Permanent
Discipline
Content
Seniority
Executive
Salary
£30,000 - £44,999
Sector
Retail
City
London
Description
Content Writer for a Luxury Investment and Asset Brokerage company in London. Assisting the Head of Content to create compelling and engaging content for various channels.
Reference
PR/132466_1710848882
Expiry Date
01/01/0001
Author
Amy McCrowAuthor
Amy McCrowSalary
£35000 - £42000 per annum + Benefits
Location
City of London, London
Job Type
Permanent
Discipline
B2B
Seniority
Executive
Salary
£30,000 - £44,999
Sector
Financial Services
City
London
Description
Growth Marketing Executive - £35-45,000 - B2B
Reference
RPA_1711605578
Expiry Date
01/01/0001
Author
Ronak PatelAuthor
Ronak PatelSalary
£35000 - £45000 per annum + Excellent Bonus + Benefits
Location
London
Job Type
Permanent
Discipline
B2B
Seniority
Executive
Salary
£45,000 - £59,999
Sector
FMCG & Consumer Services
City
London
Description
Marketing Comms Recruitment Consultant @ emr
Reference
RPEMR_1711605497
Expiry Date
01/01/0001
Author
Ronak PatelAuthor
Ronak PatelSalary
£50000 - £55001 per annum
Location
City of London, London
Job Type
Permanent
Discipline
Digital Marketing
Seniority
Manager
Salary
£45,000 - £59,999
Sector
FMCG & Consumer Services
City
London
Description
Joining a successful luxury investment company this role will see you reporting to the Co-founder, coming into their fourth year of successful operation.
Reference
PR/132475_1711550095
Expiry Date
01/01/0001
Author
Rebekah CrampAuthor
Rebekah CrampSalary
£75000 - £85000 per annum
Location
City of London, London
Job Type
Permanent
Discipline
Marketing (general)
Seniority
Director/Chief
Salary
£80,000 - £99,999
Sector
FMCG & Consumer Services
City
London
Description
Joining a successful luxury investment company this role will see you reporting to the Co-founder, coming into their fourth year of successful operation you will be building a new marketing team.
Reference
PR/132464_1710847210
Expiry Date
01/01/0001
Author
Rebekah CrampAuthor
Rebekah CrampSalary
£35000 - £40000 per annum + Plus bonus, excellent pension
Location
London
Job Type
Permanent
Discipline
SEO
Digital Project Management
Digital Marketing
Seniority
Executive
Salary
£30,000 - £44,999
Sector
Consultancies
City
London
Description
Excellent opportunity for a creative and hands-on digital marketer to join a fast-growing and values-led Board Advisory and Executive Search firm.
Reference
PR/132472_1711127545
Expiry Date
01/01/0001
Author
Katie Halliday (née Rogers)Author
Katie Halliday (née Rogers)Salary
Up to £30000 per annum
Location
London
Job Type
Permanent
Discipline
Media Relations & PR
Seniority
Executive
Salary
£30,000 - £44,999
Sector
Retail
City
London
Description
PR Executive for a Luxury Investment and Asset brokerage company based in London. Working with the external PR agency to develop and execute PR campaigns that enhance brand visibility and reputation.
Reference
PR/132467_1710849199
Expiry Date
01/01/0001
Author
Amy McCrowAuthor
Amy McCrowSalary
Up to £30000 per annum + + Benefits
Location
City of London, London
Job Type
Permanent
Discipline
Content
Seniority
Executive
Salary
£30,000 - £44,999
Sector
Financial Services
City
London
Description
As the Social Media Executive, you will oversee content management, analytics, campaign execution, and community engagement across all social media platforms for the portfolio of brands.
Reference
PR/ 132465_1710848980
Expiry Date
01/01/0001
Author
Shanelle GreenAuthor
Shanelle GreenSalary
£50000 - £55000 per annum + + Benefits
Location
City of London, London
Job Type
Permanent
Discipline
Content
Work From Home
Work From Home
Seniority
Manager
Salary
£45,000 - £59,999
Sector
Charity & Not-For-Profit
City
London
Description
Become a Digital Content Manager for a professional membership body within the financial services sector that focuses on banks, retailers and independent firms.
Reference
PR/ 132461_1710773496
Expiry Date
01/01/0001
Author
Shanelle GreenAuthor
Shanelle GreenSalary
£50000 - £60000 per annum
Location
City of London, London
Job Type
Fixed Term Contract
Discipline
Event Marketing
Work From Home
Work From Home
Seniority
Manager
Salary
£60,000 - £79,000
Sector
Financial Services
City
London
Description
B2B Events Marketing Manager - 3-6 month contract - £50-£60k
Reference
CR/12346_1710357879
Expiry Date
01/01/0001
Author
Sam BrimbleAuthor
Sam BrimbleRelated posts
Teaser
Discipline expertiseContent Type
ArticlesPublish date
03/08/2024
Summary
Direct-to-consumer (D2C) brands have been at the forefront of digital-first innovation in marketing. Traditionally, these brands relied heavily on third-party retailers and marketplaces to reach consu
by
Rebekah Cramp
Teaser
Career adviceContent Type
ArticlesPublish date
01/17/2024
Summary
Welcome back to EMR's Marketing & Communications Leader Series, where we dive deep into the journeys of exceptional senior marketing and communications practitioners. Join us as we take a closer look
Teaser
Career adviceContent Type
ArticlesPublish date
01/12/2024
Summary
There has never been a better time to launch or boost a career in communications. 2022 was an excellent year to invest in communications, and in 2024, it’s even more vital as people want to feel conn
Teaser
Career adviceContent Type
ArticlesPublish date
01/03/2024
Summary
Welcome back to EMR's Marketing and Communications Leader Series, where we dive deep into the journeys of exceptional senior marketing and communications practitioners. Join us as we explore their pat
Teaser
Career adviceContent Type
ArticlesPublish date
11/28/2023
Summary
Welcome back to EMR's Marketing and Communications Leader Series, where we dive deep into the journeys of exceptional senior marketing and communication practitioners. Join us as we take a closer l
Teaser
Salary & Market Trend GuideContent Type
ArticlesPublish date
11/23/2023
Summary
Our Pay Survey 2024 is your opportunity to share your experience of pay and packages within your current sector and the wider industry and join thousands of professionals who contribute to our researc
Teaser
Industry newsContent Type
ArticlesPublish date
11/20/2023
Summary
Recently the charity sector has found itself facing unprecedented challenges influenced by the cost of living crisis. Donations have taken a big hit, making it essential for charities to cut costs whi
Teaser
Discipline expertiseContent Type
ArticlesPublish date
11/13/2023
Summary
Welcome back to EMR's Marketing and Communications Leader Series, where we dive deep into the journeys of exceptional senior marketing and communication practitioners. Join us as we take a closer lo
Teaser
Hiring adviceContent Type
ArticlesPublish date
11/13/2023
Summary
When it comes to hiring, many businesses will often default to permanent hires without even considering the option of bringing in a contractor. However, this can be a costly oversight. Whether a contr
by
Sam Brimble
Teaser
Career adviceContent Type
ArticlesPublish date
10/24/2023
Summary
CRM Managers often play an important role within an organisation, as they help utilise CRM technologies to their full potential and help ensure a seamless experience. Whether you are considering a ca
Recently viewed jobs