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Email Marketing Manager

£42000 - £50000 per annum
Job Description

This vacancy has now expired. Please see similar roles below...

Currently seeking an experienced Email Marketing Manager to join an industry leading tech/communications company. You will be exposed to a fast-paced rapidly evolving environment, working on global solutions, genuinely fascinating and industry-changing projects and a stimulating environment designed to enable you to flourish.
* Map out communication journeys that nurture data and build a more detailed picture of audience's needs and behaviour
* Create email campaigns for senior stakeholders around the world
* Develop and set best practice for email campaigns
* Build segmented paths for audiences, creating a more bespoke experience
* Look for opportunities to innovate and collaborate to improve the use of email as a channel
* Liaise with Project Managers to translate briefs into actionable email content
* Work with designers to improve the look and feel of emails * Advance our email campaigns using advanced personalisation and tailoring
* Ensure prompt and accurate communication with members and the general public via email to minimise unsubscribes
* Analyse campaign performance and suggest improvements * Accurate proofreading of emails for clarity, grammar and spelling
* Ensure emails follow industry policies and best practices
* Develop other CRM channels (push, SMS) to ensure we communicate using the customers preferred channels of engagement
Requirements:
* Proven work experience as an Email marketing manager or Digital marketing specialist
* Salesforce Marketing Cloud is Key
* Hands on experience with HTML
* Proficiency in marketing automation technology
* Knowledge of Google Analytics
* Experience of working with translated content (Mandarin/ Simplified Chinese would be a plus)
* Creative problem solver
* Able to work with agility whilst maintaining quality
* Familiarity with analytical and database tools
* Excellent written communication and copywriting skills
* Strong project management skills
* An ability to work under tight deadlines
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