Great opportunity has come up with a fast growing tech company based in central London. This person will lead the eCRM strategy both in The UK and Europe.
The successful person will be designing creating and implementing strategies the will be delivered across the business. This person will have strong experience with Silverpop or a similar email platform. The person will be able to code in HTML and create captivating emails.
- Creating email strategies to help with acquisition, welcome, in-life, retention and win-back.
- Own end-to-end campaign from setup, deployment
- Create all email HTML and execute campaigns through the Silverpop email platform
- Manager a strong testing plan to continually improve performance of the email channel
- Monitor the performance of one-time and automated emails and make recommendations to grow the email marketing channel
- Create monthly performance reporting that feeds into the marketing lead generation plan.
- Email experience in a high growth business
- Experience at using Silverpop email platform or similar
- Ability to hand code HTML and CSS
- Data-driven, entrepreneurial, enterprising and action-orientated
- Great communicator with the ability to lead