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Description

An exciting opportunity has arisen for a Email Marketing Executive to join the digital team at a leading London based charity.


The successful candidate will support the development, delivery, tracking and optimisation of email marketing for the charity.

Email Marketing Executive Responsibilities:

  • Manage the day-to-day coordination and delivery of all email campaigns including, scheduling, testing and deploying emails.
  • Ensure the email programme meets customers' needs and KPIs based on customer research , A-B testing, analytics, performance monitoring, benchmarking.
  • Ensure email content and templates are optimised for the variety of devices and email clients used by customers
  • Work with design and digital leads in the team to innovate and improve the email experience; and ensure that the brand is consistent.
  • Working with the data and insight teams to ensure that email marketing data is recorded in the CRM system when and where appropriate
  • Write and edit engaging content (text, images, and HTML) for use in email marketing and Keep up-to-date with the latest trends and techniques in email content and marketing.

Email Marketing Executive Skills/Experience:

  • Hands on experience editing email content for a wide variety of audiences and communication purposes.
  • Experience using an Email Service Provider, Adestra would be a bonus
  • Experience designing, testing and delivering e-newsletters and email marketing campaigns for a large and complex organisation.
  • Experience working with HTML, data, analytics (including Google Analytics) and segmentation.

Role is managed by:

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