Email Manager - managing a team for a B2C tech biz!

An innovative B2C brand that is transforming the digital marketplace is looking for an Email expert to provide strategic direction and manage a team.

This is an energetic, collaborative and highly motivated environment.

RESPONSIBILITIES

• Complete ownership of the email marketing channel
• Design and execute email campaign strategy from end Design and execute email campaign strategy from end -to -end.
• Manage all email marketing programs related to new user acquisition and engagement
• Partner with sales and product marketing teams to develop user communications that support product launches and feature adoption
• Develop robust lifecycle marketing strategies with the goal of increasing engagement and LTV
• Develop & update email reporting that tracks KPIs and business metrics on a regular basis to uncover actionable trends, insights and forecasts actionable trends, insights and forecasts
• Work with Analytics and Engineering to instrument data integrations for use in lifecycle triggered email campaigns
• Work closely with performance marketing team to create campaigns that reengage and activate users engage and activate users acquired through paid channels acquired through paid channels

EXPERIENCE

• Proven experience of email marketing
• People management experience is preferred
• Experience with industry leading ESPs like Salesforce Marketing Cloud, Marketo, or Eloqua.
• Deep knowledge in customer segmentation, list management, and deliverability
• Working knowledge of HTML, CSS, and general email design principles
• Strong understanding of marketing channel reporting and experience optimizing campaigns marketing channel reporting and experience optimizing campaigns by relevant KPIs.
• Comfortable working cross-functionally with Product, Design, Analytics, and Engineering functionally with Product, Design, Analytics, and Engineering
• Can-do attitude and not afraid to roll up your sleeves!