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Description

An innovative B2C brand that is transforming the digital marketplace is looking for an Email expert to provide strategic direction and manage a team.

This is an energetic, collaborative and highly motivated environment.

RESPONSIBILITIES

  • Complete ownership of the email marketing channel
  • Design and execute email campaign strategy from end Design and execute email campaign strategy from end -to -end.
  • Manage all email marketing programs related to new user acquisition and engagement
  • Partner with sales and product marketing teams to develop user communications that support product launches and feature adoption
  • Develop robust lifecycle marketing strategies with the goal of increasing engagement and LTV
  • Develop & update email reporting that tracks KPIs and business metrics on a regular basis to uncover actionable trends, insights and forecasts actionable trends, insights and forecasts
  • Work with Analytics and Engineering to instrument data integrations for use in lifecycle triggered email campaigns
  • Work closely with performance marketing team to create campaigns that reengage and activate users engage and activate users acquired through paid channels acquired through paid channels

EXPERIENCE

  • Proven experience of email marketing
  • People management experience is preferred
  • Experience with industry leading ESPs like Salesforce Marketing Cloud, Marketo, or Eloqua.
  • Deep knowledge in customer segmentation, list management, and deliverability
  • Working knowledge of HTML, CSS, and general email design principles
  • Strong understanding of marketing channel reporting and experience optimizing campaigns marketing channel reporting and experience optimizing campaigns by relevant KPIs.
  • Comfortable working cross-functionally with Product, Design, Analytics, and Engineering functionally with Product, Design, Analytics, and Engineering
  • Can-do attitude and not afraid to roll up your sleeves!

Role is managed by:

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