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Description

An exciting opportunity has arisen for an experienced search specialist to join a large national charity

The successful candidate will take a strategic view on the digital search profile across paid and organic to maximise the brand and campaigns.

Digital Search Lead Responsibilities:

  • Deliver a new integrated digital search strategy that considers PPC and SEO holistically and the interdependencies between them.
  • Manage all PPC activity across the charity ensuring delivery of a strong ROI maximising effectiveness across all campaigns and activities, working with stakeholder teams and the digital search partner on planning, delivery and evaluation.
  • Work with the digital content team, digital content owners and social media teams to define and implement an integrated approach to content SEO
  • Set best practise and deliver guidance, including identifying any training needs and how to fulfil these
  • Use insight to drive search enhancements, taking an audience-centred approach to build the best customer experiences.

Digital Search Lead Experience/Skills Required:

  • Specialist skills in planning, managing and evaluating PPC activity
  • Understanding of technical and content SEO
  • Proven experience of using analytics platforms
  • Good numerical and data analysis skills
  • Great understanding of digital search trends, industry standards and best practise
  • Expert understanding of the digital media planning and buying process
  • Experience of using Adwords.
  • Expert understanding of the digital media planning and buying process and budget management experience

Role is managed by:

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