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Description

Website

Responsible for ongoing website management and optimisation of a B2B non-transactional website, which has been treated as a 'brochure', so this role will look at ongoing improvements and implementation in the short-term.

Now planning Phase 2 of a website redevelopment, you would help with the technical roll-out, working alongside another team member who has been project managing the redevelopment project (in stages) for over a year. There will be plenty for you to do and get involved in with this much loved, but abused website. The site also has many content contributers and stakeholders, so you would also need excellent CMS management with technical SEO, best practice management, understand UX, user profiles, CTAs, performance and analytics with Google Analytics. You would also liaise with Risk, IT, web agency and other key stakeholders across all teams to ensure the site is compliant.

Marketing Automation

Working with our marketing automation vendors, overseeing the relationship and active set-up of marketeing automation and integration within the firm, alongside the Digital Manager. Best practice, main point of call for all marketing automation products. Currently using Vuture for email automation, with InterAction (current CMS) would need to manage all email templates. There will be a future project management roll out of new marketing automation software, so you would lead set up and customisation for users, working on integration, defining segmentation, lead scoring, user flow from scratch and ensuring appropriate usage for the business.

Analytics & Reporting

Own all analytics and reporting, advising on tailoring data and reporting for the firm, setting up and implementing best practice across email and web performance and future marketing automation capabilities.

takeholder management

Provide advisory and setup for stakeholders of platforms, upholding best practice and gatekeeping appropriate use, while also managing expectations and referring to firm training for use of platforms.

Ad hoc project

No day is the same, so as part of Digital Marketing, Marketing and Business Development, there will constantly be new initiatives and projects which we will be launching and working on, so a positive attitude and solutions orientated mindset would be key here.

You would be part of small, diverse digital marketing team and part of the marketing function within Business Development. Not for the faint hearted, we are always pushing their own learning and have strong work ethic leading new initatives the firm has never been exposed to. You would be expected to work fast and independently owning marketing technology and analytics, so someone with stong experience with these is essential!

Core skills

Required

  • B2B marketing - in a performance led industry
  • Excellent judgement, able to work confidently
  • 5+ Years - within Digital Marketing
  • 2+ Years - Marketing technology focused role
  • 2+ Years - Leading an enterprise level, global, multi-lingual website (non-transactional ok)
  • Technical / On-page SEO optimisation
  • SEMRush / Search Console or other SEO tools
  • HotJar and other UX software
  • Experience with CRM preferably SalesForce (and ability to pick up other CRM fast)
  • Experience managing and optimising Marketing Automation either Pardot, Marketo or Hubspot
  • Excellent Google Analytics optimisation and reporting
  • Versatile - able to quickly understand complex business particularities
  • Excellent stakeholder management and communication skills

Desirable

  • Degree in a web / software related subject, or background in web/ software related field.
  • English mother tongue
  • HTML5/ CSS coding
  • Have worked with Craft 3.0 CMS or other enterprise level CMS

Role is managed by:

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