Digital Marketing Specialist

Exciting chance for a digital marketing specialist looking to further their career in London.

This leading membership body are looking for a digital marketing specialist to join their team to plan, create and deliver innovative date-driven campaigns to reach core clients using email, paid advertising, SEO and other digital marketing applications.

This is a very broad role and will help to excel someone with a positive, can-do approach.

Main Duties and Responsibilities:

• Manage the planning, design and delivery of company knowledge web content across websites (including microsites and/or landing pages).
• Research, plan create and deliver innovative, data-driven campaigns to reach core client audiences and target stakeholders.
• Manage email campaigns in alignment with the digital marketing strategy - including audience segmentation, email design and delivery, creating of landing pages and reports.
• Manage the paid advertising, SEO, email and other digital marketing applications and projects.
• Manage digital marketing spending reports and invoice reconciliation.
• Lead on regular analysis and reporting on digital marketing effectiveness, in conjunction with web and comms team
• Use analytics and metrics to gain valuable internal/external clients/prospects insights and directly influence the programme reach and impact.
• Coordinate promotional opportunities and production of knowledge learning materials both online and in print.
• Manage a range of external service providers for design, print, advertising, analysis.
• Analyse email response and web marketing leads to nurture prospects.

The Key accountabilities for customer and stakeholders will include;

Operational accountabilities;

The ideal candidate will posses the following skills;

• Adobe illustrator
• Word press
• Email marketing experience
• CRM and CMS experience
• Worked with Google analytics/Seo and adwords
• Working knowledge of HTML. CSS and general email design principles
• Computer literate in Windows packages (proficient in Word and Excel and familiar with Outlook).
• Familiar with Photoshop or similar
• Internet research skills.
• High level of attention to detail is essential.
• Deadline driven.
• Problem solver.
• Flexible approach.
• Excellent written and oral communication skills.
• Solid Background in delivering online marketing campaigns and programmes

Previous experience;

• Previous experience of promoting learning Programmes is highly desirable.
• Previous use of databases and web content management systems would be an advantage.
• Experience of working across a number of projects simultaneously is essential.
• Experience of working to tight deadlines would be advantageous
• Experience of working within an education, membership or knowledge based organisation (e.g. publishing) would be an advantage