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Description

A opportunity has arisen for a Digital Marketing Manager to join a global insurance brand.

This is a really exciting time for the brand, as they attempt to digitalise the organisation. The successful person will be the "go to" digital expert for the team.

Responsibilities:

  • Work closely with wider business, to ensure digital activities align for each region
  • Support local web editors and marketing teams across EMEA
  • Assist with communications and business teams with the creation, execution and follow up of high quality email marketing campaigns to support key products
  • Lead the website project and integration and support colleagues in key countries on website maintenance and future development
  • Provide regular tracking and monthly reporting on website and email marketing activity and identify, measure and report on relevant trends
  • Act as an active member of the global ecommerce team, provide updates
  • Manage EMEA digital advertising programmes and manage agencies

Skills:

  • Extensive experience of website management in a corporate environment
  • Content management experience with systems such as SDL Tridon, Interwoven, Sitecore, CrownPeak or equivalent
  • Experienced user of Exact Target or similar email marketing service provider
  • Experience of using Google analytics metrics or other analytics tools
  • Experience in managing online display advertising and paid search campaigns, either hands-on or via a third- party agency
  • Excellent project management, communications and 'can do' attitude

Role is managed by:

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