Digital Marketing Manager

Digital Acquisition Manager (Digital Product focused)

Are you a hands-on digital acquisition marketeer, with previous experience looking after Digital products/services?

If you want to be part of a leading integrated media-publishing organisation and be at the fore-front of exciting new projects, then please read on!

ABOUT THE ROLE:

You will be the go-to-person for all things acquisition, working across multiple brands and your sole focus will be on optimising earned and owned channels.

• You will be using research to understand customers' goals, needs and behaviours
• You will be identifying needs of different customer segments and create marketing campaigns to promote personalised content, tools and services to increase conversion
• You will oppose campaign metrics and design meaningful tests to improve marketing effectiveness
• Working with UX, design and other stakeholders to propose solutions to drive customer engagement and remove friction points through registration and subscription sign up
• You will develop propositions/hypotheses for site-based testing, working with the data analyst to get this actioned
• You will develop creative assets (design and copy-writing) for landing pages and other digital channels on and off-site
• You will maintain and monitor offer pages to keep them fresh and appealing
• You will be using data and learning's from conversion to inform upper funnel audience segmentation and targeting.

KEY SKILLS REQUIRED:

• Experience in A/B, MVT Testing and personalisation
• Experience in developing Customer Value Proposition
• Experience with creating/implementing Go To Market Strategy
• Experience using analytics tools to generate detailed reports
• Knowledge of HTML a bonus.
  
  

ABOUT YOU:

Knowledge

• You have great communication skills and the ability to build relationships with key stakeholders internally and externally
• Organised and methodical in your approach to testing.

Experience

• An accomplished, digital consumer marketer in a subscription acquisition business
• Strong problem-solving skills - supporting an ability to distil large amounts of data into action plans
• Self-motivated and collaborative, with a desire to work in a fast-paced, entrepreneurial environment
• Resourceful, reliable, energetic & optimistic.

LOCATION:

London