Digital Marketing Manager

Are you looking for an opportunity to lead a channel, develop and lead long term digital campaigns?

A Fintech startup is building a high performing marketing team. Their staff are key to their success and as a result they support people to work to their strengths.

You will be responsible for communicating to those who use the platform and interested in using it.

DIGITAL MARKETING MANAGER RESPONSIBILITIES

• Planning and executing digital marketing campaigns, including web SEO/SEM, email, social media and display advertising
• Maintaining social media presence across all digital channels
• Measuring and reporting on the performance of all digital campaigns
• Lead art and copywriting professionals (outsourcing where needed)
• Directing the creation of social assets and campaign materials
• Working with other members of the team on tracking performance
• Distributing case studies, videos and whitepapers

DIGITAL MARKETING MANAGER EXPERIENCE

• Experience in marketing a SaaS or B2B product or service
• Excellent copywriting
• Proven experience in SEO/ SEM, marketing database, email, social media and/ or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Knowledge of website analytics tools eg Google Analytics
• Strong analytical skills and data driven thinking
• Up to date with the latest trends in online marketing and measurement