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Description

Responsibilities:

  • Support healthcare practices across the group execute the digital elements of their marketing plans
  • Develop KPIs for digital marketing activity so we can start to compare activity
  • Manage all PPC and SEO spends across the group.
  • Support other marketing initiatives with online and digital elements as needed.

PPC

  • Implementation and monitoring of all online Pay-per-click activity and provide expert advice on how this could be improved.
  • Conduct keyword research, analysis and testing of keyword performance across multiple channels.
  • Evaluate how online marketing is currently being used across the business and use this information to develop a strategy to enable all practices to avail of treatment specific campaigns.
  • Develop standardise reporting so that we can benchmark performance of external agencies.
  • Engage with external agencies when needed in overseeing ROI.

SEO

  • Implement SEO strategies including necessary website updates and landing page creation.
  • Ensure all content supports SEO activity.

Social media

  • Develop a strategy for how social media can be supported centrally.
  • Oversee and support all social media activity across the Group's social media channels.
  • Championing best practice in social media marketing across Group level. Advising internal stakeholders and individual practices on social media training.
  • Maintain a library of all social media assets and their login details, as well as AdWords.

Technical requirements

  • Experience in digital marketing including managing PPC and SEO campaigns.
  • Website SEO optimisation experience.
  • Experience managing social media campaigns across various channels (Facebook, LinkedIn, Twitter, etc.)
  • Excellent written and spoken English skills.

Skills required:

  • Ability to work with ambiguity, be a self-starter, have personality and lots of ideas
  • Exceptional communication and organisation skills - must to be able to manage multiple competing stakeholders and their needs
  • Analytically minded, numbers driven and hungry for results
  • Effective project management skills and ability to meet deadlines
  • Work well in a team and under deadlines with a sense of ownership and responsibility for deliverables

Role is managed by:

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