Digital Marketing Manager

Description

Responsibilities:

• Support healthcare practices across the group execute the digital elements of their marketing plans
• Develop KPIs for digital marketing activity so we can start to compare activity
• Manage all PPC and SEO spends across the group.
• Support other marketing initiatives with online and digital elements as needed.

PPC

• Implementation and monitoring of all online Pay-per-click activity and provide expert advice on how this could be improved.
• Conduct keyword research, analysis and testing of keyword performance across multiple channels.
• Evaluate how online marketing is currently being used across the business and use this information to develop a strategy to enable all practices to avail of treatment specific campaigns.
• Develop standardise reporting so that we can benchmark performance of external agencies.
• Engage with external agencies when needed in overseeing ROI.

SEO

• Implement SEO strategies including necessary website updates and landing page creation.
• Ensure all content supports SEO activity.

Social media

• Develop a strategy for how social media can be supported centrally.
• Oversee and support all social media activity across the Group's social media channels.
• Championing best practice in social media marketing across Group level. Advising internal stakeholders and individual practices on social media training.
• Maintain a library of all social media assets and their login details, as well as AdWords.

Technical requirements

• Experience in digital marketing including managing PPC and SEO campaigns.
• Website SEO optimisation experience.
• Experience managing social media campaigns across various channels (Facebook, LinkedIn, Twitter, etc.)
• Excellent written and spoken English skills.

Skills required:

• Ability to work with ambiguity, be a self-starter, have personality and lots of ideas
• Exceptional communication and organisation skills - must to be able to manage multiple competing stakeholders and their needs
• Analytically minded, numbers driven and hungry for results
• Effective project management skills and ability to meet deadlines
• Work well in a team and under deadlines with a sense of ownership and responsibility for deliverables