Digital Marketing Manager

An exciting new opportunity has arisen for a driven digital marketing manager to join a new tech start-up

As an equity shareholder and a member of the original management team you will build and deploy a digital marketing strategy for the business, working autonomously in the first instance with a view to build out a marketing team.

Digital Marketing Manager Responsibilities:

• Your main focus will be to acquire new customers for the business through digital campaigns
• Working closely with a web designer/ developer you will build and deploy new features on the company website while constantly analysing the site data to help improve the UX and content
• Working closely with the Founder you will develop a company wide strategy with a focus on driving traffic to the new website to increase conversion
• With the support of a digital agency of your choice you will set up, manage the growth and maintain all online marketing channels- including SEO, PPC, acquisition and social media
• You will be an evangelist for the brand and the company and as an original member of the management team you will be involved in key decisions that will shape the company
• Taking the lead to determining which agencies to work with and hiring and managing relevant freelancers to work on specific projects

Digital Marketing Manager Skills/Experience

• Extensive B2B marketing experience
• Experience working across all digital marketing channels (especially Google Adwords, Facebook Ads and LinkedIn Ads)
• Technical experience in optimising landing pages, user testing and A/B testing
• Hands on analytics experience, ideally with Google Analytics to develop customer insight and analysis.
• Some line management experience in delegating tasks to junior marketers and supporting and mentoring junior team members
• Previous experience managing large marketing budgets across multiple campaigns
• You will need to have a strong work ethic, be driven and comfortable working both independently and as part of a team.