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Description

Our client, a well-established and highly successful organisation renowned for providing exceptionally high quality education and educational travel provision for well over twenty years are looking for a Digital Marketing Manager to develop the business from a commercial perspective.

The role is ideal for ambitious, driven marketers who can apply their strategic, technical and commercial skills in an organisation where they can make a huge commercial impact across a broad portfolio in an established £50+ million turnover business that is seeking to more than double in the next 5 years.

This will role will be responsible for implementing digital marketing activities to maximise direct customer conversion, increase customer engagement and implement a coherent digital strategy across the group.

Key Responsibilities:

  • Drive growth in global student recruitment across the Group through execution of strategic and tactical digital marketing plans;
  • Support sales teams with high quality collateral that is born of customer-centric thinking, insight and research;
  • Manage the digital relationship with appointed stakeholders;
  • Manage the planning, delivery, optimisation and analysis of digital programs, creative digital ideas, digital media partnerships and digital innovations based on the overall Group Marketing plan;
  • Develop a high performance marketing a culture across the marketing team that facilitates sales to meet agreed recruitment targets and that is driven by personal accountability, creativity and drive to succeed;
  • Evaluate and report on performance and value of marketing agency partners;
  • Track marketing against revenue plans, providing reports as necessary;
  • Ensure all sales and marketing staff and management are fully familiar with the Group's digital contribution;

Personal Profile

  • Ability to manage multiple projects at any given time;
  • Excellent communication and presentation skills, with the ability to deliver clear, concise and inspiring messages.
  • Experience of paid search and SEO;
  • Excellent understanding of digital marketing communications;
  • Experience of leading website development projects
  • A data-driven, numerically astute individual;
  • Excellent analytical skills and a clear, structured decision-maker;
  • The ability to develop strategic plans and objectives and translate them into tactical campaigns;

Desirable

  • Commercial skills in budgeting, financial management, data analysis;
  • Relevant experience gained in the commercial education sector;
  • Advanced knowledge of HTML and CSS

The successful candidate will receive a salary of up to £30,000 plus an array of additional benefits. If you have any questions or think this is the role for you then apply within.

Role is managed by:

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