Digital Marketing Manager job in England, London

This vacancy has now expired. Please see similar roles below...

Formulate marketing strategy, brief agencies and develop the annual marketing plan in order to achieve set KPIs and target ROI
Critically evaluate partner and agency proposals to ensure optimum benefit
Plan and deliver campaigns to drive brand awareness in line with strategy, KPIs and budgets.
Working closely with the HO digital team design and oversee the UK's social media strategy including Twitter and Facebook, increasing engagement,
Develop and maintain strong relationships with marketing teams of partner airlines, tour operators and hotels, assessing and evaluating joint marketing opportunities and delivering cash as well as in-kind contributions.
Set metrics to ensure targeted reach, high SOV, engagement, video views, CTRs and other KPIs as agreed for all campaigns.
To critically evaluate and optimise campaign performance for each activity on an ongoing basis and amend plans accordingly in order to meet KPIs and ROI targets.
To accurately report on post-campaign performance and to recommend changes in order to improve the performance of future activities
Supervise the Marketing Executive to ensure that monthly reporting of web traffic/Twitter engagement and other reports are completed in a timely manner.
To work closely with the UK PR and travel trade teams as well as HO digital and product marketing counterparts to ensure integrated campaign delivery.
To accurately manage budgets and record spend in line with the Financial Policies and Procedures Manual (FPP).
Ensure ongoing measurement and optimization of all marketing budget spend to ensure budgets are fully utilised to achieve objectives.
Develop mentor and manage the Marketing Executive to enable his/her career progression.Maintain a close eye on new and innovative ways and formats to deliver messaging & brand identity in order to maintain share of voice.
Extencive experience in digital marketing roles
Experience of developing & implementing strategy in line with organisational objectives
Campaign management including setting metrics page views, visits, engagement, video views etc to achieve KPIS
Strong analytical skills - able to critically evaluate campaigns and optimise ongoing performance to achieve objectives as well as post campaign analysis.
Able to demonstrate hands on experience of managing successful digital & social campaigns including, Social/PPC/display/content creation.
Able to manage external agencies including media /creative
Strong negotiation skills - able to see through sales pitches and determine the true value and benefit of proposals from media owners and tour operators
Must work closely with Manager Trade Development to maximise ROI when executing trade campaigns
Accurate budget reconciliation and management
Manage, mentor and develop the Senior Executive Digital & Trade Marketing
Travel industry experience useful, but not essential
Knowledge of Adobe Illustrator an advantage and a knowledge of Photoshop a must as well as familiarity with Google analytics and some knowledge of webtrends.

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