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Description

  • Formulate marketing strategy, brief agencies and develop the annual marketing plan in order to achieve set KPIs and target ROI
  • Critically evaluate partner and agency proposals to ensure optimum benefit
  • Plan and deliver campaigns to drive brand awareness in line with strategy, KPIs and budgets.
  • Working closely with the HO digital team design and oversee the UK's social media strategy including Twitter and Facebook, increasing engagement,
  • Develop and maintain strong relationships with marketing teams of partner airlines, tour operators and hotels, assessing and evaluating joint marketing opportunities and delivering cash as well as in-kind contributions.
  • Set metrics to ensure targeted reach, high SOV, engagement, video views, CTRs and other KPIs as agreed for all campaigns.
  • To critically evaluate and optimise campaign performance for each activity on an ongoing basis and amend plans accordingly in order to meet KPIs and ROI targets.
  • To accurately report on post-campaign performance and to recommend changes in order to improve the performance of future activities
  • Supervise the Marketing Executive to ensure that monthly reporting of web traffic/Twitter engagement and other reports are completed in a timely manner.
  • To work closely with the UK PR and travel trade teams as well as HO digital and product marketing counterparts to ensure integrated campaign delivery.
  • To accurately manage budgets and record spend in line with the Financial Policies and Procedures Manual (FPP).
  • Ensure ongoing measurement and optimization of all marketing budget spend to ensure budgets are fully utilised to achieve objectives.
  • Develop mentor and manage the Marketing Executive to enable his/her career progression.Maintain a close eye on new and innovative ways and formats to deliver messaging & brand identity in order to maintain share of voice.
  • Extencive experience in digital marketing roles
  • Experience of developing & implementing strategy in line with organisational objectives
  • Campaign management including setting metrics page views, visits, engagement, video views etc to achieve KPIS
  • Strong analytical skills - able to critically evaluate campaigns and optimise ongoing performance to achieve objectives as well as post campaign analysis.
  • Able to demonstrate hands on experience of managing successful digital & social campaigns including, Social/PPC/display/content creation.
  • Able to manage external agencies including media /creative
  • Strong negotiation skills - able to see through sales pitches and determine the true value and benefit of proposals from media owners and tour operators
  • Must work closely with Manager Trade Development to maximise ROI when executing trade campaigns
  • Accurate budget reconciliation and management
  • Manage, mentor and develop the Senior Executive Digital & Trade Marketing
  • Travel industry experience useful, but not essential
  • Knowledge of Adobe Illustrator an advantage and a knowledge of Photoshop a must as well as familiarity with Google analytics and some knowledge of webtrends.

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