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Description

I am looking for a Digital Marketing Analyst to join the team at a scientific publishing company

Digital Marketing Analyst Responsibilities:

  • Mapping and mastering internal and external data sources
  • Designing trials and pilots (setting goals, hypotheses, KPIs, structure, and timeframe) and conducting analysis with a view to assessing both statistical and business significance
  • Mapping customer journeys and carrying out market segmentation analysis
  • Communicating findings in an effective business way
  • Setting dashboards and reports that facilitate the assessment of marketing performance by product and channel
  • Contributing to market analysis in collaboration with the Strategy & Market Intelligence team

Digital Marketing Analyst Skills/Experience:

  • Good knowledge of Microsoft Office suite, esp. Excel and Powerpoint
  • Deep understanding of marketing and digital marketing and good understanding of marketing analytics
  • Experience working in a marketing team with a focus on digital marketing
  • Has proven experience driving marketing decisions based on quantitative and other analysis

Role is managed by:

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