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Description

A consumer facing brand is looking for a Digital Campaign Manager to drive and support implementation of the digital acquisition strategy by managing the delivery of paid digital campaigns. To ensure ROI and manage paid for digital spend and campaigns and help evolve the maturity of digital marketing channel.

THE ROLE

  • Manage and work with partner digital agencies.
  • Go into PPC bidding and be comfortable and confident enough.
  • Get obsessed about the numbers to drive them!
  • Drive affiliate program and explore new channels.
  • Lots of growth with new partners.
  • Influence stakeholders.

YOUR EXPERIENCE

  • Experience and understanding of working with integrated digital programmes across, but not limited to: PPC, Display, Affiliates and Email
  • Proficient use and understanding of Google Analytics, Google Ads/Doubleclick, Google DBM, Bing Ads, or Affiliate tracking
  • Good understanding of SEO best practices, content and email marketing and how these can drive efficiencies with paid advertising
  • Strong analytical skills and consideration for all aspects that influence campaign performance
  • Previous responsibility for budget management
  • Solid focus on evaluating paid digital media, testing and implementing optimisation programmes to improve sales and ROI
  • Experience of driving agencies to achieve performance objectives

Role is managed by:

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