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Description

An innovative B2C brand is looking for a Digital analytics manager to lead to focus on advance digital analytics, attribution modelling and marketing optimization.

You will enjoy working with rich datasets, cutting edge technology, advance machine learning techniques and help shape a brand-new function in an innovative company that helps people.

DIGITAL ANALYTICS MANAGER RESPONSIBILITES

  • Responsibility for setting the digital analytics strategy
  • Manage the direct digital marketing budget and forecasting models
  • Design KPI goals to increase efficiency and improve effectiveness of digital media spend across all channels
  • Work with the data science team and develop actionable insights to inform digital marketing strategy and tactics
  • Partner closely with the ad agency to ensure campaign targeting and audience segments are maximized
  • Measure the marketing funnel and sales pipeline to create a view of return on marketing investment
  • Assist wider optimisation team to improve conversion rates
  • Develop statistical attribution models and work with marketing managers to incorporate these models and outcomes into campaigns
  • Communicate analysis, findings and recommendations to various stakeholders and senior executives

DIGITAL ANALYTICS MANAGER EXPERIENCE

  • Expert knowledge of digital analytics and digital marketing
  • Strong knowledge of Microsoft Office tools and Google Analytics
  • Extensive experience and knowledge of Web Analytics tools and techniques
  • Experience accessing and analysing data using SQL, R or Python
  • Prior experience in attribution modelling
  • Prior experience working in a marketing or web analytics role
  • Enthusiastic, curious and able to work autonomously or within teams

Role is managed by:

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