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Description

Customer-focused demand generation manager sought for a FTSE listed company, one of the world's leading organisers of international conferences and events that help to connect businesses to the world.

This is a brand new role for an experienced and commercially minded marketer where you will be responsible for driving international leads for a newly acquired portfolio, setting up a lead generation engine from scratch, and working across multiple sectors and events.

Key responsibilities:

  • Defining lead acquisition strategies for global exhibitions.
  • Owning sales and marketing for a range of events.
  • Creating annual target leads.
  • Work closely with campaign team to develop and execute multi-channel lead generation activities.
  • Writing strong campaign briefs.
  • Managing lead acquisition.

Essential knowledge and skills:

  • Proven B2B Customer Marketing Manager experience, preferably from a publishing background.
  • Solid grasp of demand and lead generation.
    data-driven, commercially minded and analytical.
  • Marketing automation experience, preferably Marketo.
  • Salesforce or Microsoft Dynamics CRM required.

If you are immediately available and looking for your next exciting opportunity, please do get in touch for further information!

Role is managed by:

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