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A major transport service provider is currently looking for a Customer Insights Manager to join their growing Customer Experience team to develop and embed segmentation to increase understanding of their customer base

Reporting in to the Head of Customer Experience Strategy the successful candidate will be responsible for identifying customer research and will act as the internal champion for analytics and insight-driven marketing.

Customer Insights Manager Key Responsibilities

  • Stimulate fresh and innovative ways to build understanding of customer behaviour and needs to increase customer engagement
  • Analyse and track Social Media trends through social media listening tools, analysing existing data to understand customer behaviour patterns more fully
  • Manage post campaign analysis to improve campaign performance and effectiveness
  • Propose and undertake refinements to existing data as required
  • Use a range of analytics and modelling techniques to create commercially valuable models including managing econometric revenue models

Customer Insights Manager Essential Skills/Experience

  • Proven experience in a data analytics role either in-house or agency
  • Understand statistical significance testing
  • Experience of segmenting customer data, especially for CRM campaigns
  • Previous experience working with large and complex transactional data sets
  • Strong technical market research background including techniques, data analytics and statistical interpretation
  • Ability to turn data and research into actionable insight and demonstrate results

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