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Description

Responsibilities:

  • Undertake regular analysis of marketing campaign performance, providing insight and recommendations to the Customer Marketing team on areas for testing and improvement.

  • Lead the development of customer propensity modelling to ensure ongoing improved effectiveness of marketing activity.

  • Create effective customer targeting strategies and output customer selections.

  • Manage the implementation of business rules aligned to the agreed customer contact strategy.

  • Work with the external agencies to ensure ongoing data integrity and compliance with all necessary regulation.

  • Implement data processes and controls as required in line with best practice.

Requirements:

  • Confident user of SAS / SQL and Excel.

  • Working knowledge of Adobe Analytics, Google Analytics and Salesforce (desirable, not essential).

  • Previous experience in an analytical related role.

  • Degree in Mathematics, Statistics or equivalent
  • A background in campaign/marketing analytics is preferable.

  • Exceptional communication skills with the ability to present to senior stakeholders and provide recommendations and new strategies

  • UK experience only please.

Role is managed by:

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