Cross Sell Marketing Manager

Description

Responsibilities:

• Deliver and exceed the sales volume and revenue budget targets for the Cross Sell channels
• To own the development of the "Invite a Friend" referral scheme, embedding in all customer journeys & touch points, and supporting with appropriate marketing campaigns
• Own the relationships with the existing Affinity and Third Party partners and identify and implement opportunities to grow these channels
• Identify and develop New Channel opportunities to increase sales volumes (e.g. Retail)
• Understand the performance of each channel and identify future improvements
• Develop strong relationships with the other new business channel owners to enable the identification and execution of cross-channel opportunities including digital
• Work with the Call Centre teams, to develop the strategy and plans to maximise the conversion of demand into sales

Requirements:

• A highly analytical & performance focused commercial manager
• Solid track record in CRM / Customer Marketing / Cross Sell
• An innovative thinker, who is constantly looking for new routes to market & opportunities to optimise existing activity to drive increased value
• Proven track record of operational delivery, working with internal and external stakeholders to ensure launch of new channels & partnerships on time
• Experience of partnerships within a retail or consumer services business
• Experience of managing relationships with third party suppliers
• Strong written and verbal communication skills
• UK experience