CRM Specialist

This global FinTech Company is looking for an ambitious CRM manager to join a rapidly expanding workforce. It is an exciting time to join this company as they have recently launched a new brand within the business, are developing their market changing product and are in the process of moving to Salesforce Marketing Cloud.

This is an excellent opportunity to leave your mark on a new and lucrative industry.

Key Responsibilities:

• Contribute to the creation and delivery of CRM marketing campaigns for the EMEA region- from working with the CRM Manager to plan, to building and executing and then reporting.
• Providing continual optimisation and automation through data analysis, testing and reporting.
• Mapping the customer journey and analysing touch points within the organisation to maximise commercial opportunities.
• Working closely with all departments to ensure the CRM works effectively for all aspects of the company.
• Direct communications with customers through the CRM.
• Monitor and maximise customer lifetime value strategies ensuring maximum profitability.
• Segmenting of the CRM to enable tailored and relevant marketing messages to customers.
• Working with external agencies and suppliers where necessary to ensure the successful delivery of the CRM plan.
• Scheduling, testing and deploying all direct mail and email campaigns, making sure all relevant tracking measures are implemented.
• Work with the digital acquisition team to funnel leads to our future programmes.

The ideal candidate will be

• Degree educated ideally from an IT or related degree.
• Demonstrable experience of Salesforce Marketing Cloud / B2B marketing automation.
• Experience in direct and digital marketing ideally in a B2B context.
• Excellent understanding of CRM principles in a B2B and B2C environment.
• Confident and articulate communicator capable of inspiring strong collaboration in an organisation.
• Strong commercial outlook and the ability to manage project delivery through internal and external stakeholders.
• HTML & Database knowledge will help to assist issue fixing and segmentation.
• Data-driven and comfortable with reporting and analytics as the campaigns and projects you run will play an integral role within the business.