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Description

A leading UK Children's arts and crafts retailer is looking for CRM Manager to join their digital marketing team, based in Essex. You will be responsible for driving a profitable CRM strategy, delivered through insightful segmentation, campaign planning, conducting robust testing plans and results analysis.

Key Responsibilities of the CRM Manager:

  • Insightful segmentation of customer data
  • Direct Marketing including project managing catalogue activity
  • Remarketing and website personalisation through utilisation of customer data
  • Email and SMS marketing, including writing engaging copy

Desired skills and experience of the CRM Manager:

  • Proven track record in a CRM role, ideally in retail
  • Strong experience in a direct or online marketing environment
  • Deep understanding on direct marketing and segmentation
  • Strong background in developing re-engagement and retention strategies.
  • Experience of database targeting, segmentation, testing and response analysis
  • Confidence with Google Analytics, remarketing, personalisation, content scheduling & email marketing platforms
  • Proficient in Word, Excel, Outlook, Access

Role is managed by:

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