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Description

I'm looking for a CRM Manager for a leading financial services brand.

Your objective is to create a data-driven approach to communication across all channels. You will be active in undertaking analysis, along with building excellent relationships with key stakeholders.

Responsibilities:

  • Undertake analysis of campaign performance and provide recommendations
  • Support the in the development of targeting strategies and data selections
  • Implement a robust test and learn approach, considering data insights to enhance the performance of marketing activities
  • Consider how campaigns, customer journeys and contact strategies can be improved
  • Understand and apply the segmentation and modelling tools
  • Support the development of trigger-based or programmatic activity.
  • Work with the analytics team to challenge and review the segmentation and predictive modelling techniques applied
  • Assist with the implementation of marketing automation tools

Skills:

  • Experience of working with marketing automation tools, Salesforce CRM system
  • Ability to communicate data findings to a business understanding
  • A self-starter with the appetite for a considerable workload with an energetic and high impact personality
  • A team player, with a true entrepreneurial but collaborative style

Role is managed by:

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