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A B2C healthcare insurance provider is looking for a CRO Manager to be fully accountable for improving the customer journey for the website.

This is a really exciting time to come on board and they are in double digit growth. Your objective will be to take ownership of the customer journey (acquisition and retention), optimise CRO and improve ROI from the traffic.

CONVERSION RATE OPTIMISATION MANAGER RESPOSINBILITES

  • Owning the customer journey by improving conversion rate for acquisition and retention across different marketing channels
  • You will create, own and deliver the CRO strategy
  • Working with internal teams and external agencies to deliver an enhanced customer journey that continuously optimises through iterations
  • Develop best in class optimisation toolkit
  • Effectively manage the program of activity
  • Develop business cases for major website changes
  • Critical and accurate analysis of test results and make User experience (UX) recommendations
  • CRO reporting and customer journey deepdive
  • Manage day to day testing activity to generate marginal gains through A/B and MVT testing
  • Sales impact is considered during any CRO activity and any risk mitigated
  • Manage the development of our in house CMS tool to allow the marketing team to optimise and iterate quickly and easily.
  • Shaping and honing the right ongoing approach for CRO work to ensure continued success and reduce risk.
  • Effective liaison with appropriate stakeholders to ratify change decisions
  • Acting as the primary touchpoint for external agency work and analysis output and activity
  • Keeping up to date with CRO methodology and technology
  • Develop and advise front end developer on google analytics tagging
  • Weekly and monthly reporting of conversion rate and sales
  • Hit sales targets

CONVERSION RATE OPTIMISATION MANAGER EXPERIENCE

  • Outstanding knowledge of google analytics and other web behaviour tools
  • Great knowledge of user experience (UX) principles and best practice
  • You will be a self starter and have a proven track record of dramatically increasing conversion
  • Managed the web optimisation and conversion for an ecommerce B2C website
  • Managed complex a/b mvt tests across multiple pages
  • Created and developed testing plans with KPI's set
  • Managed internal staff and external design and build agencies
  • Demonstrable passion to provide our customers with the best possible experience.

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