Consumer PR Manager

The successful candidate will also be a core member of the UK communications team, lending their talents across communication disciplines to deliver smart, effective team results.

KEY RESPONSIBILITIES

• Create, develop and manage consumer communication campaigns from beginning to end, including briefings, budget management, timings, measurement and reporting.
• Keep a close eye on media, social media trends and topics to spot opportunities -ensure campaigns are always customer-focused.
• Build and maintain relationships with key consumer media, influencers and bloggers.
• Work with retained consumer PR agency partners providing effective management and clear guidance to the team by ensuring plans, processes, reviews and evaluation are in place.
• Ensure that all consumer PR work is aligned with business priorities, as well as integrated with corporate communications and marketing.
• Become a key partner for internal teams with campaign led activations - understand and promote the best use of the communications channel for effective results
• Work with key internal stakeholders (corporate communications, marketing, social, internal communications) to deliver high impact campaigns.
• Develop a wider communications network with EMEA and international communications teams.

REQUIREMENTS

• Ability to understand and translate business performance into actionable strategies and campaigns
• Capable of influence at all levels - able to build strong relationships across wide range of stakeholders
• Experience of building consumer PR programmes involving media and key stakeholder groups Experience of being part of integrated brand campaigns
• Strong written and verbal communication skills
• Ability to manage budgets competently
• Experience of working with or at recognised consumer facing brands