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Description

Responsibilities:

  • Working closely with the Senior Shopper and Category Insights manager and Area Marketing Director, the role holder will be a strategic 'thought partner' in the development and identification of UK business growth opportunities
  • Provide brand teams, the Area Marketing Director, Head of Innovation and BBI and Innovation Marketing Manager, with insightful, actionable consumer understanding, strategy recommendations, research implementation and analysis.
  • The person will understand the power of insights and creativity, acting as a strategic thought leader in the development and evaluation of BFUK's brand building and innovation agenda
  • Be an integral member of UK team, contributing to brand learning and strategy development.
  • Manage research, participate in ideations and brainstorms and help identify compelling insights and use them to help develop inspired solutions to business issues and opportunities.
  • Strategic Planning and Insight Development - Interrogation of macro consumer data sources to uncover relevant trends
  • Consumer knowledge development - Identify and priorities gaps in knowledge and understanding, to inform development of research plans that meet needs.
  • Opportunity Identification - Systematically mine existing data to identify insights, gaps, issues, opportunities and actionable insights for the UK
  • Research Implementation and Insight Generation
  • Manages the design, commissioning, implementation and monitoring of consumer research, coordinates activity with external research companies.
  • New product/brand innovation opportunity investigation and testing
  • Commissioning of brand audits to unearth insights to inform brand strategy evolution/refinement
  • Leads analysis and presentation of research findings and provides recommendations for brand building

Skills and Experience:

  • BA degree in Marketing or Business
  • Consumer planning or equivalent expert role in consumer goods experience
  • Excellent quantitative research skills and understanding of/exposure to qualitative research
  • Excellent written and oral communication in English
  • Dual research agency and client side experience
  • IT literate, excellent knowledge of panels and data analysis software and an aptitude for the manipulation and interrogation of databases (SPSS, Desktop Reporter)
  • Proficient with Microsoft Office Products (Word, Excel, PowerPoint)
  • Preferred requirements: Experience in luxury/alcohol industry

Role is managed by:

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