Consumer Insights Manager - Luxury Goods

Responsibilities:

• Working closely with the Senior Shopper and Category Insights manager and Area Marketing Director, the role holder will be a strategic 'thought partner' in the development and identification of UK business growth opportunities
• Provide brand teams, the Area Marketing Director, Head of Innovation and BBI and Innovation Marketing Manager, with insightful, actionable consumer understanding, strategy recommendations, research implementation and analysis.
• The person will understand the power of insights and creativity, acting as a strategic thought leader in the development and evaluation of BFUK's brand building and innovation agenda
• Be an integral member of UK team, contributing to brand learning and strategy development.
• Manage research, participate in ideations and brainstorms and help identify compelling insights and use them to help develop inspired solutions to business issues and opportunities.
• Strategic Planning and Insight Development - Interrogation of macro consumer data sources to uncover relevant trends
• Consumer knowledge development - Identify and priorities gaps in knowledge and understanding, to inform development of research plans that meet needs.
• Opportunity Identification - Systematically mine existing data to identify insights, gaps, issues, opportunities and actionable insights for the UK
• Research Implementation and Insight Generation
• Manages the design, commissioning, implementation and monitoring of consumer research, coordinates activity with external research companies.
• New product/brand innovation opportunity investigation and testing
• Commissioning of brand audits to unearth insights to inform brand strategy evolution/refinement
• Leads analysis and presentation of research findings and provides recommendations for brand building

Skills and Experience:

• BA degree in Marketing or Business
• Consumer planning or equivalent expert role in consumer goods experience
• Excellent quantitative research skills and understanding of/exposure to qualitative research
• Excellent written and oral communication in English
• Dual research agency and client side experience
• IT literate, excellent knowledge of panels and data analysis software and an aptitude for the manipulation and interrogation of databases (SPSS, Desktop Reporter)
• Proficient with Microsoft Office Products (Word, Excel, PowerPoint)
• Preferred requirements: Experience in luxury/alcohol industry