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Responsibilities :

  1. Creating highly tailored, customer-centric marketing collateral
  2. Creating, repurposing and optimising content in different, innovative formats for various platforms, including site, email, social media and print
  3. Extensive use of internal database to select/manipulate for marketing campaigns
  4. Implementing and managing a coordinated marketing campaign for each conference
  5. Prospect identification, lead generation and lead nurturing
  6. Detailed response analysis of past campaigns
  7. Working collaboratively with the sales team
  8. Working with external designers on the design and production of marketing material
  9. Creating and curating of marketing content for social media channels
  10. Supplier liaison to ensure the timely dispatch of campaigns
  11. Editing website copy to ensure it is sales led and search friendly
  12. Internal and external contra-deals to promote key events and raise awareness of the brand
  13. Working closely with the Head of Marketing to create and deliver a new exciting marketing strategy

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