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  • Create, implement and be accountable for the company's marketing strategy to drive new business
  • Ensure the effective production and delivery of sales-orientated promotional campaigns as needed to drive Sales via digital and traditional routes to market
  • Create a clear and compelling brand proposition, ensuring our brand is well communicated across all relevant marketing channels
  • Respond effectively to customer and competitor insight as required to drive improvements to our operating model and performance
  • Create a clear and engaging customer journey ensuring we maximise our opportunity to drive sales from our existing customer base
  • Identify key areas of potential development, lead a range of innovative campaigns to deliver sales and drive profitability and growth
  • Manage all ongoing projects and day-to-day marketing activity
  • Manage and lead the Marketing, Web development and Customer Service Teams.
  • Devise plans and techniques to drive change and culture

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