Cards Partnership Marketing Manager - 12 months FTC
Job Description
This vacancy has now expired. Please see similar roles below...
Responsibilities:
- Closely work with Business Development team and the Bank Partners planning all marketing activities; predominantly merchant acquiring related.
- Developing and managing activity plans alongside consistent reviews and optimization of activities.
- Contribute thought leadership on bank's marketing plans and identify opportunities that will drive aggressive growth in the market.
- Work with bank partners to develop robust plans and successfully drive growth in coverage, welcome acceptance and visibility of acceptance / perception of coverage
- Work with the bank partner on development and delivery of marketing activities aimed to grow acquiring and issuing business.
- Deliver marketing plans covering segmentation, acquisition, welcome engagement, research, advertising, PR, product development, distribution channel expansion, loyalty, activation.
- Develop strong relationships with partners to get buy in to marketing plans and ensure flawless execution of key plans and strategies.
- Work with Business Development counterparts to ensure the business achieves all stated growth and market share goals with the overall aim of being the preferred network of choice.
Requirements:
- Solid merchant / card issuing marketing practitioner, with tenured relevant experience. Additional issuance experience strongly preferred
- Marketing acumen: must have hands on practical executional experience with different elements of the merchant marketing discipline. Inclusive acquiring marketing and welcome engagement
- Influencing skills: ability to inspire, influence and work with external bank partners
- Driving Results: proven record of driving results.
- Flexibility and change management: an ability to embrace and drive change essential
- Solid numeric and financial acumen: have experience of producing issuance KPI plans/tracking, campaign performance assessment, general budget management
- Optimistic and highly motivated, with a good sense of when to seek advice and when to act autonomously and independently
- UK experience essential
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