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Description

Responsibilities:

  • Closely work with Business Development team and the Bank Partners planning all marketing activities; predominantly merchant acquiring related.
  • Developing and managing activity plans alongside consistent reviews and optimization of activities.
  • Contribute thought leadership on bank's marketing plans and identify opportunities that will drive aggressive growth in the market.
  • Work with bank partners to develop robust plans and successfully drive growth in coverage, welcome acceptance and visibility of acceptance / perception of coverage
  • Work with the bank partner on development and delivery of marketing activities aimed to grow acquiring and issuing business.
  • Deliver marketing plans covering segmentation, acquisition, welcome engagement, research, advertising, PR, product development, distribution channel expansion, loyalty, activation.
  • Develop strong relationships with partners to get buy in to marketing plans and ensure flawless execution of key plans and strategies.
  • Work with Business Development counterparts to ensure the business achieves all stated growth and market share goals with the overall aim of being the preferred network of choice.

Requirements:

  • Solid merchant / card issuing marketing practitioner, with tenured relevant experience. Additional issuance experience strongly preferred
  • Marketing acumen: must have hands on practical executional experience with different elements of the merchant marketing discipline. Inclusive acquiring marketing and welcome engagement
  • Influencing skills: ability to inspire, influence and work with external bank partners
  • Driving Results: proven record of driving results.
  • Flexibility and change management: an ability to embrace and drive change essential
  • Solid numeric and financial acumen: have experience of producing issuance KPI plans/tracking, campaign performance assessment, general budget management
  • Optimistic and highly motivated, with a good sense of when to seek advice and when to act autonomously and independently
  • UK experience essential

Role is managed by:

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